I am excited to introduce you to a fellow creative type, Jolene. We first met Jolene at Clockenflap's handcraft market. We were drawn to the colours of the cardholders laying out on the table, and the set up of her lovely stall. Though I don't need any cardholder, I was ready to hand Jolene my wallet. Her products are all handmade and one of a kind, which makes perfect gifts for the holidays. It will definitely leave an impression, a good one. They are so delicately and painstakingly crafted, I feel the urge to tell everyone about her work! So here is her telling us more about her creative process...
How did the brand come about?
The products I am currently creating are a development from my graduation collection at Central Saint Martins College of Art and Design back in 2013 during my study in BA Fashion Design with Print which was fully created with recycled plastic bags. I am aspired to bring positive impact to this world with my work and profession. After graduation, I have been searching, exploring, trying to learn more about the world around us and more about myself. After 4 years, I still see a lot of potential of the material and technique to be developed into more practical lifestyle products that people would like and use and at the same time align with my personal values more than ever. So in late July this year, I started Studio JoleneJolene. It’s right about time!
What kind of change do you wish to see?
In terms of sustainability, I hope to inspire people to see the possibilities of “unwanted” materials through creativity, eventually to eliminate the concept of waste and simply see them as resources.
I would also like to see an increasing appreciation of sustainable design/craft and understanding of the values of it in our society. That is very important for the survival of small/independent businesses like mine. I hope my work is helping to cultivate that.
As an independent designer, I want to set an example to show people how you could create a business and aspirational works with your own hands and creativity with almost no budget.
Who makes them? All items are 100% handmade by Jolene! (myself : p)
Is there specific way products are made in your shop? All plastic bags are collected locally from friends and family at the moment and then they have to go through many processes including cleaning, sorting, ironing, collaging artwork, heat pressing, cutting, match making the prints, final seal and finishing touch to become the products you see now. Let alone the research, design and development, this is only the production. Its certainly very time-consuming.
Where can we find you and see these beautiful work of art for ourselves?
I am excited to announce that I am having two different pop-ups on the same weekend in December, one on Kowloon side and the other one on HK side. There is no excuse that you don’t go to at least one of them! ; p
You can find her at the following craft market:
9-10th Dec - JCCAC craft market, Shek Kip Mei
9-10th Dec - Pop-up store represented by WOMBHK together with other independent sustainable brands from Europe at 41 Circular Pathway, Sheung Wan
Or check out her online store and follow her on Instagram.