'A product needs to be either functional or has a classic design', check and check, plus they are ethically produced and crafted with purpose. What more can we ask for! The team at Coconut Matter has poured their heart and soul into researching and developing their products. Carry on reading to find out how they make sure every step on the way to the making of their product is backed by integrity.
Without stealing the thunder, let's have Enoch Ho, founder of Berayah dive right in, sharing with us the thoughtul and meticulous way these garments are made.
Tell us a little bit about the name Berayah.
Berayah is a Hebraic transliteration meaning "God has created", it's a reminder that oftentimes creativity doesn't come from within, but is a gift given to us. Berayah aims to create clothing through poetic and practical minimalism; our main Berayah collections seek to tell stories via modern womenswear, whereas our second line BY Berayah employs practical design philosophies into making everyday items.
I am excited to introduce you to a fellow creative type, Jolene. We first met Jolene at Clockenflap's handcraft market. We were drawn to the colours of the cardholders laying out on the table, and the set up of her lovely stall. Though I don't need any cardholder, I was ready to hand Jolene my wallet. They are so delicately and painstakingly crafted, I feel the urge to tell everyone about her work! So here is she telling us more about her creative process...
Fast and furious.
“ I am allergic to (chemical name 1), (chemical name 2) and sometimes (chemical name 3).”
“ I don’t know what Paraben is, but apparently it’s bad for you."